How to Increase Convenience Store Sales with Franchising

Are you interested in learning how to increase sales by adding a franchise to your convenience store or travel plaza?

At Jack in the Box, we understand c-store owners are always looking for new ways to increase sales and profit margins.

In this article, we’ll show you how to increase convenience store and travel plaza sales with franchising.

Finding the Right Franchise for Your C-Store

Adding a franchised restaurant to your convenience store will help you attract new customers at all hours of the day. Plus, it eliminates dead space in your store and turns your location into a destination.

Some of the most popular franchises you’ll see partnered with convenience stores include burger restaurants, chicken restaurants, and coffee shops.

Many c-store and travel plaza owners are already franchisees themselves. This gives them a greater understanding of the value a franchise model can bring.

When searching for the best fit for your needs, it’s important to look for a brand with:

• Menu Diversity
• Market Availability
• Flexible Store Layouts
• Training Programs
• Ongoing Support

These factors will play an important role in the ability of your franchise to succeed – especially when it comes to bringing new sources of potential revenue for your c-store or travel plaza.

3 Reasons to Consider Jack in the Box

Our all-day, everyday menu at Jack in the Box makes us a perfect partner for the Convenience Store & Travel Plaza Industry. However, your store doesn’t have to operate 24/7 to be a good fit.

Here are three more reasons you should consider Jack in the Box for your c-store:

• Menu Variety & Innovation: The Jack in the Box menu offers much more than the delicious burgers and fries we’re known for. Our tacos, chicken sandwiches, egg rolls, fajitas, salads, and old-fashioned shakes are quickly developing a cult following of their own.
• Flexible Layouts & Store Designs: Whether you want to build our base ~1,350 square foot kitchen-only model with a drive-thru or have the space to add interior seating – we have designs to help you maximize your square footage.
• Training & Support: All our franchisees complete a 10-to-14-week training program to learn our system. Plus, we offer custom marketing plans, social media management, local marketing initiatives, television ads, and an interactive marketing website to get the word out about your c-store locations.

These are just a few of the many reasons to add a Jack in the Box to your convenience store or travel plaza. You can learn more here.

What Are the Site Requirements?

Once you’ve found a franchise brand that would make a great fit for your convenience store, you’ll need to confirm their site requirements work with your location.

Keep in mind every franchise has different site requirements based on the products and services they offer. For example, our site requirements at Jack in the Box are:

• Spacing Requirements: Approximately 1,350 square feet for kitchen-only model with drive-thru.
• Interior Dining: If you decide to include a dining room, we need an additional 500-600 square feet.
• Drive-Thru Required: At Jack in the Box, we require a drive-thru for all c-store locations.
• Monthly Gallonage: We’re looking for locations with a minimum monthly gallonage of 125,000.
• Traffic Counts: We target areas with traffic counts of +20,000 cars per day.
• Thoroughfare Access: Convenience stores with access to major highways and intersections are preferred.

If you have any questions about our site requirements at Jack in the Box, please contact our team and we will be happy to help.

Check Out These Additional Resources

We hope this article gave you a better understanding of how to increase convenience store sales with franchising.

At Jack in the Box, we work with our c-store franchisees every step of the way to get their restaurants up and running.

Here are some additional online resources you may like to check out:

• How Much Does a Jack in the Box Franchise Cost?
• 3 Reasons to Diversify with Jack in the Box
• Jack in the Box vs Wendy’s: Which Franchise Is Best?

If you have any questions, please contact our franchise sales and support team.