MARKETING & MENU INNOVATION.

Our Brand Has Stood the Test of Time

Strong unit economics is our bottom line at Jack in the Box. We want every one of our restaurants to get ahead and stay ahead of their local competitors, and we help them to do so by arming them with an unbeatable menu along with multi-channel marketing initiatives that draw customers to their restaurants.

If you’re looking to invest in a top 5 burger franchise, our marketing and menu initiatives are a significant competitive advantage at Jack in the Box.

Jack in the Box Munchie Meal
Jack in the Box double cheeseburger
Jack in the Box fried chicken
Jack in the Box sandwich
Jack in the Box mascot

OUR MENU GETS FOOD IN THEIR BELLY.

Marketing & Food Delivery Partnerships.

Partnerships with Leading Delivery Services

Jack in the Box is a leader in the drive-thru space; we’re also leading the way via our mobile app and partnerships with food delivery companies. In fact, we have been partnering with these services long before the COVID-19 pandemic pushed many of our competitors to begin to explore delivery options.

Both our mobile app and delivery partnerships allow us to drive more customers to our franchisees’ restaurants, further bolstering strong unit economics.

Jack in the Box mascot
Zoom.
Jack in the Box promotions

Product Marketing Innovation

Our marketing outreach and use of technology are great examples of how we’re investing in areas that can grow sales, improve operations consistency and maximize our returns. We engage in multiple national media platforms throughout the year, combined with local field marketing programs, to provide a balanced marketing strategy that supports your market’s needs.

Jack in the Box has always taken a unique approach toward marketing. We utilize messaging that connects with customers who want something different than the typical fast food options. We’re seen as irreverent and rebellious within the industry because we think outside the box. This unique voice has helped drive countless customers to our locations for decades, and our franchisees can count on us to invest heavily in corporate marketing initiatives.

Local Franchisee Marketing

Our ready-made marketing materials make it simple for franchisees to launch campaigns, and they can count on our guidance when it comes to identifying the appropriate channels to attract their target customers.

Our operators can look forward to:

  • Customized marketing plans to support launches into new markets
  • Coordination and execution of local marketing initiatives
  • Proprietary and interactive local marketing web site
  • Local marketing options including sports sponsorships, digital and social media, billboards, radio remotes, and cinema advertising
Jack in the Box locations

Jack in the Box is a household name known for its entertaining marketing campaigns and fresh modern business culture. Jack will always prefer to be a trailblazer when others are slow to change.

Guests Love the Value They Get From Our Menu

Don't Choose a QSR with Only One Add-on

transparent tacos
Jack in the Box Bacon Ultimate Cheeseburger

Our Variety of Add-ons Distinguish Us.

Jack in the Box chicken club salad
curly fries
Jack in the Box tots
Jack in the Box Sourdough Grill Chicken Club Sandwich
Jack in the Box mascot
Jack in the Box Grande Sausage Breakfast Burrito

We're Delicious. You're Welcome.

Jack in the Box sandwich
Jack in the Box chocolate shake
Jack in the Box

You'll Be A Great Addition, Just Like Bacon

Download Our Franchise Summary

This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Currently, the following states regulate the offer and sale of franchises:  California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.  If you are a resident of one of these states, we will not offer you a franchise unless and until we have registered the franchise (or obtained an applicable exemption from registration) and complied with the pre-sale disclosure requirements that apply in your jurisdiction.

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